I’m beginning to believe the blurb out there on search engines and now I’m worried. Blurb #1 says that all my code has to be 100% perfect (even Google’s own website recommendation say this) before my site can be top ranked.Blurb #2 says exactly the opposite – be as slapdash as you like – and you can be on a winner. Just look at the pages that the search engines produce – many of them have horrendous errors in their HTML code.
Do I follow Google’s recommendations:
- Only valid HTML allowed
- No covert keyword areas
- No link farms
- No duplication of pages
- No overloading of key phrases
- Every page to be indexed must have a clear link to it
- Use google meta tags to help promote the correct navigation
- Include a Robot.txt file
If I do this – will I get a good ranking? Unlikely – but it could well be an easy site to maintain!
I really must get a good book on search engine optimization. Trouble is – the big three have completely different ideas about what makes a good page – and then they keep on moving the goal posts.
I guess I will keep on trying to do my best and see what happens!
Paul